News:Apple buys social media analytics firm Topsy for over $200M
Apple buys social media analytics firm Topsy for over $200M - Topsy offers highly targeted analysis of Twitter's "firehose," or the stream of tweets posted to the microblogging service. As a Twitter-certified partner, the firm looks at tweets and other user data to track user sentiment, find influencers for specific subjects and measure the effectiveness of Twitter ad campaigns, among other metrics.
My guess: dynamic marketing intel for iTunes content.
Labels: itunes, twitter