News:Director J.J. Abrams shows off Apple Watch onstage at 'Star Wars' event in California
Director J.J. Abrams shows off Apple Watch onstage at 'Star Wars' event in California: "This marks the second time in as many days that a bespoke Apple Watch has shown up on the wrist of a celebrity. Fashion icon Karl Lagerfeld appeared with an Apple Watch Edition with a solid gold link bracelet on Wednesday.
A number of other celebrities, including Drake and Pharrell Williams, have been spotted with Apple Watches of their own in the days leading up to the device's public release. It's unclear what criteria Apple's worldwide product marketing department is using to decide which celebrities are granted early access."
It's Rollerblade-inspired marketing for the Cupertino.
Labels: apple, apple watch